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At BRSH+FLSS Pediatric Dentistry & Orthodontics, we are board-certified Pediatric Dentists who are focused on three things every day: ethical patient care, conservative treatment approach and building relationships with patients and their families. Our love of children and passion to create healthy smiles inspired us to open BRSH+FLSS Pediatric Dentistry & Orthodontics!
We decided to open a practice near San Diego State University in the San Carlos neighborhood. The inspiration for the practice and the name (BRSH+FLSS Pediatric Dentistry & Orthodontics) was to keep the emphasis on the fundamentals: if we can teach patients and parents how to keep their teeth cavity-free by focusing on diet and hygiene routines, we can help start them on a lifelong journey of having healthy mouths. This is at the center of our passion!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No business comes without challenges. We are no exception. Setting up a dental practice “from scratch” with zero patients on day 1 was a daunting task. Aside from all the details to make this venture work, the uncertainty of what the future holds was challenging. But we kept our focus on why we did this. Treating kids, the right way and hearing appreciation from the parents made us feel like we were headed in the right direction.
For me, the timing of our venture was very challenging because my wife and I had two boys under 2 when we opened our doors in February 2016. I should say my wife had two boys under 2 since it seemed like I was never home!
Fortunately, the road seems to be getting smoother as time goes on.
BRSH+FLSS Pediatric Dentistry & Orthodontics Pediatric Dentistry – what should we know? What do you guys do best? What sets you apart from the competition?
We specialize in kids of all ages. From birth (some babies are born with teeth!) till college, we love being a part of kids’ childhood stories. As board-certified pediatric dentists on staff at Rady Children’s Hospital San Diego, we feel very comfortable treating healthy and medically-compromised children.
We feel what makes us unique is while we employ the newest technology and dental techniques, we always bring oral health back to the basics of how to keep problems from starting. This is one of the reasons we recommend a dental visit at a very young age of 1. Our focus is always on education and prevention. The more we can share our expertise with parents, the less treatment children have to go through.
We are most proud of doing things the right way. We treat children ethically and empathize with what parents experience with their kid’s oral hygiene at home. We are parents and know how challenging all of this can be. It is not easy and every child is different. We customize the dental care of every child because every mouth has a unique environment. Slowing the appointments down and having a conversation with parents allows us to form a relationship with the family and work towards a common goal: healthy smiles for the children in our community!
What moment in your career do you look back most fondly on?
Becoming a board-certified Pediatric Dentist with the American Board of Pediatric Dentistry was my proudest moment. It meant reaching the pinnacle of my specialty and being bestowed a Diplomat status was incredibly gratifying. It is a badge of honor because it means being recognized for my expertise at the highest level.
